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09 October 201919.22 Buying less, limiting the superfluous, is a more respectful action of the environment when compared with the purchase of eco-sustainable products. So a study from the University of Arizona. Researchers have focused on two categories: people who follow the principle of reducing consumption (having objects repaired, avoiding impulse purchases and buying only necessary items) and those who make ecological purchases to limit environmental impacts (such as products made with recycled materials).