In what appears to be a sign of things to come, Apple and Disney appear to have shot two of their major video streaming rivals, Amazon and Netflix.
The sign, according to Digital Trends, suggests that this could be the beginning of many other steps that all four companies will take in their fight to attract the largest number of subscribers to their video streaming services.
As Apple prepares to launch its Apple TV + service on November 1, Amazon Prime Video has clearly disappeared from Apple's App Store.
Reports indicate that the app began to disappear from the store as of last Friday (October 4), and users of the App Store discovered that although the application of the Amazon video streaming service is still working on their devices, it disappeared from the options available in the application store for devices Camel.
Later on Friday, an Amazon spokesman told Digital Trends that the application had disappeared as a result of a "technical defect" that had been resolved, and that Prime Video had returned to the App Store, but the disappearance came very close with a recent move similar to Disney.
The entertainment giant has reportedly banned the advertising of Netflix, a leading video streaming service, across all of its television networks, although the ban also includes other companies unrelated to video streaming services such as ABC and ESPN. Other television networks.
The ban on Netflix ads comes as Disney plans to launch its own Disney + video streaming service in mid-November, just a few weeks after the launch of Apple TV +.
Digital Trends says that if recent history has taught us anything about the wars of video broadcasting, the audience of wireless television may be in the midst of a long and disturbing battle between these media giants, which could do more harm than good for all those involved.