Hide the number of “Like!” Facebook tried in Australia on September 30 20:45

“Facebook” has started a pilot effort in Australia that does not display the number of “likes” that indicate the sympathy of other users. For the purpose of enjoying the contents of the article and the photos themselves, regardless of the number of “likes”, it is determined whether to further expand after taking into account the opinions of users.

This is what Facebook revealed on NHK's coverage on the 30th.

This initiative will not show the number of likes for articles and photos posted by other users for some Australian users. On the other hand, you can see the number of likes on your posts.

In Facebook, it is said that it is an effort to have you enjoy the contents of the article and the photos themselves, regardless of the number of “Like!” It is.

Similar efforts have begun in “Instagram” in 6 countries including Japan, but “I like you” is no longer displayed. Opinions that affect PR activities are also received, and future developments will attract attention.