McDonald's Hamburger with substitute meat Trial sale in Canada September 27, 14:34
McDonald's, the largest hamburger chain, has started using hamburgers that use substitute meat from 30th of this month, as consumption of substitute meat made from plant-derived ingredients increases without using meat at all, especially those who are health-conscious in the United States. It was revealed that it will be sold on a trial basis in a Canadian store.
McDonald's announced that it will sell hamburgers made from plant-derived substitute meat at 28 stores in Ontario, Canada from the 30th of this month to the end of December.
Hamburger patties are all made from plant-derived ingredients, such as pea protein components and coconut oil.
McDonald commented, "I'm looking forward to seeing customer responses and want to understand what's best for them."
In the United States, not only vegetarians, but also health conscious people, and people who place emphasis on protecting animals and the environment, consumption of alternative meat derived from plants is increasing, and already a major hamburger chain `` Burger King '' However, the market for alternative meat is expanding, such as the start of selling hamburgers using alternative meat, and major supermarkets handling them at the meat department.