Share
21 September 2019China arrives at Milan Fashion Week with the online payment platform Aliexpress, from the e-commerce giant Alibaba. The largest fashion event in Italy has opened its doors to the global e-commerce platform, with an exhibition set up at the Textile Museum and the collections of various Chinese designers.Buy while you watch
But the most innovative event took place in the evening, when the latest news from various Italian designers and the Chinese brand Mishow were presented: followers had the opportunity to follow it in live streaming and to buy directly with Aliexpress, which offers "buy while you watch" option. Moreover, they were able to try the "magic mirror" of Alibaba, a digital screen enhanced by augmented reality, designed to allow potential buyers to virtually wear the clothes and thus have a precise idea of the result.
Italian-Chinese enthusiasm
The president of the Italian National Chamber of Fashion Carlo Capasa appreciated the event, declaring that he was "very enthusiastic about the participation of Aliexpress in the program", while Shirley Yuan, director of the Aliexpress commercial sector, declared that "This initiative shows that Italy and China, if they succeed in completing each other more deeply, will be able to further develop their cooperation plans. "