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Share10 September 2019 Apple hosts its annual multimedia event in Cupertino, California. As anticipated, the iPhone 11 (in three versions), Apple Watch updates, MacBook, iPad and Apple TV hardware arrive. It is an important event because, for years, the iPhone is the main source of revenue company, number one, but sales have been falling for three consecutive quarters.
Apple Arcade, the first novelty to be presented, is a new subscription service. It will be launched on September 19th at a cost of $ 4.99 a month in the United States and will give access to indie games and classic titles such as those under the Capcom and Annapurna brand. Most smartphone games will be free with the ability to level up with in-game transactions.
Steve Jobs Theater in the early morning
Tim Cook, Apple's CEO, is ready for the event, a 'classic' from Cupertino since Steve Jobs
Good morning from Cupertino! See you soon! ☀️ # shotoniPhone pic.twitter.com/hDzQjwdmRg- Tim Cook (@tim_cook) 10 September 2019
Apple presents three new iPhone models, similar to last year's XS, XR and Max versions, and reveals details about the video streaming service
Apple TV Plus and competitors
Apple TV Plus, Apple's long-awaited video streaming service, was announced by Tim Cook on March 25th. It will offer an original programming that, according to what Cook anticipated, will be centered on "great narrative." The service should compete directly with Netflix (the number one for more than a decade) and Amazon Video, in a mature and particularly crowded market: even Walt Disney has recently launched a streaming service at a cost of $ 6.99 a month, with all the content so loved by children and not. Subscriptions to streaming video services have had a real surge in recent years and, according to research firm eMarketer, 205 million Americans, two-thirds of the US population, will watch streaming videos in 2019.
The performance of the iPhone
After the launch in 2007, it took less than three years for the iPhone to become Apple's flagship product in terms of revenue, states Statista. The iPhone is still the golden egg from Cupertino, responsible, in the last 5 years, for 60% of the company's net sales (70% in the first quarter of 2018, after the launch of the iPhone X) . Since then things have not gone very well and, in the last quarter, iPhone sales, according to analysts, fell by 25%. Here is the Statista chart which shows the iPhone sales performance: