Good season for the Årjängstravet despite reduced public interest

Despite financial and sporting gains, the Årjängstravet, like the entire industry, has problems attracting audiences to the competitions.

- It's so general that more and more is going towards the digital, I think you can't do much to stop it, says Kristian Lindberg, a trot trainer with 13 horses in training at Årjängstravet.

He says the future still looks good for the trot in Årjäng.

- It looks bright, we have a management team that works hard and markets the trot in a good way. We are preparing for the future, ”he says.

At the V75 competitions this summer, the lead was for 12,000 spectators, but only 10,200 came. On Monday, it is time for lunch trot in Årjäng and then Jenny Sjöqvist counts with 800, maybe 900 spectators - significantly fewer than a few years ago.

- The number of spectators is decreasing, but it is doing so on all courses and in all sports with TV broadcasts. We work actively all the time to achieve a better audience influx and we succeed reasonably. We try to develop things around the trot track so it is not just trot, but there should be something for everyone, she says.