Second hand has gone from shameful to trendy
It used to be shameful to buy second hand, but not now. For the Ants in Jönköping, there have been sales records this summer, thanks in large part to the climate debate. "Today it's like shopping at any store, before it wasn't," says Sussi Tallåker, store manager at Myrorna in Jönköping.
It's full of people in the store; some look at clothes, others shop for furniture.
Sussi Tallåker has worked at Myrorna for over 17 years. When she started working there, many customers thought it was embarrassing to shop on second hand.
- If some customers met someone they knew, they said they were only in the store because they were waiting for the bus or that they took shelter because it was raining and they never took a bag on which the ants were standing if they were shopping, she says .Second hand boost
She says that a contributing reason for the second hand getting a boost is the climate debate and that more and more celebrities are posting pictures when they act on second hand.
- People caught their eye because many new clothes are being burnt and the clothes are manufactured in a doubtful way. Then came a real boost when this year's Christmas gift was to give recycled garments, says Sussi Tallåker.
Elin Holmlund is one of the customers in the store.
- I think it's a lot of fun with decor. I think it's fun to mix new with a little old, she says.record Summer
Sussi Tallåker says sales have gone up in recent years.
- This year is a record summer, we sell like never before and it is great fun, she says.