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Chinese people are boycotting foreign famous brands because they ignore the so-called "one China" principle. Ray, a Chinese member of the idol exo, also informed Samsung, whose model he was, to terminate the advertising contract.

Beijing correspondent Chung Sung-yeop reports.

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Chinese member Ray of the Korean wave group EXO posted on Chinese SNS Weibo.

Samsung has terminated the advertising contract for smartphones.

The reason for the termination of the contract was to list Taiwan and Hong Kong as separate countries from China on Samsung's global site.

Ray is not the only Chinese celebrity to break a contract with a famous international brand, saying he violated the so-called 'One China' principle.

Model Ryu Won also canceled the contract with Coach, and actor Yang Mi also canceled the contract with Versace.

That's because the brand's t-shirts show Hong Kong, Macau and Taiwan like China and other countries.

Celebrities who show their patriotism by uploading their contracts on SNS are continuing.

The brands apologized quickly, but Chinese boycotts led by entertainers are spreading.

The Communist Party People's Daily also encouraged Chinese businesses to follow Chinese law or exit.

As Hong Kong protests continue, Taiwan gets closer to the United States and the so-called "one China" principle is shaking, the Chinese are emphasizing patriotism in a unique way.

(Video coverage: Choi Duk Hyun, Video editing: Chae Chul Ho)