In total, the fair attracted 83,067 visitors this year. There are fewer than the last and even the exhibitors were fewer in number. In recent years, Stora Nolia has screwed up the trade fair concept to meet consumers' buying habits and behaviors.
- We have delivered great news, we think. We have done rockades on many halls, so we have started the change work and will continue, ”says Nolia's CEO, Jonas Dahlberg.
"The nine-day band struck out well"Among other things, the living and construction halls have become larger to attract a younger audience who like to renovate. New for this year was also an entrance band that allows visitors to visit the fair all days for SEK 150, instead of a specific day for SEK 100.
- The nine-day band struck out very well. Many exhibitors are happy with the return of the people, but also take it a little quieter, says Jonas Dahlberg.
More changes are expected next year.
Hear more in the clip about how the fair will meet the future.