- It's like a peacock effect, people are beautiful and bright and it makes others want to flower too, says André Gatu, visitor to Way out west.

This year's edition of Way out west kicked off on Thursday and in the usual order has attracted thousands of visitors to Slottsskogen in Gothenburg.

On Friday, the sun beamed over the festival area, teeming with trendy outfits. Festival visitor Sophie Falk took the opportunity to go out in the jacket she bought two years ago, but never used.

- It's very mixed with fashion here and it's okay for everyone to dress a little how you want, she says.

In the clip above, the festival visitors tell about their clothing choices.