Facebook has begun adding its name to some screens on the Intramram photo sharing platform this week, making it the first link the site has to users to own the famous photo platform.
The move comes as the largest communications company faces increasing calls from regulators around the world for more transparency on data privacy practices and how and with whom Facebook shares user information.
The site will also add its name to Watsab's messaging service, according to the information.
From Facebook .. With greetings
Although it does not appear immediately to users, the phrase "Instagram from Facebook" can be seen just a few clicks down the Instagram page on some iOS devices.
"We want to be clearer about the products and services that are part of Facebook," a company spokesman told Reuters.
Some US lawmakers, including Sen. Elizabeth Warren, the Democratic presidential candidate, have called for action to divide technology companies such as Facebook, Google and Amazon.
Chris Hughes, a co-founder of Facebook, in an opinion piece in the New York Times in May, urged US regulators to split Facebook into three.
The eldest son
Facebook acquired Instagram and Wassab in 2012 and 2014, and each now employs over one billion people.
The Integrum platform plays a particularly important role in adding Facebook revenue and attracts younger consumers at a much faster rate, which means more advertisers.
Facebook said in July that new rules and product changes aimed at protecting privacy would slow revenue growth to next year. It also agreed to pay a $ 5 billion settlement to the US Federal Trade Commission on the privacy of user data.
The Federal Trade Commission (FTC) also investigates Facebook for anti-competitive behavior.