The citizens of the electoral propaganda of the candidate of the Federal National Council for the 17th legislative term preferred through the media from newspapers, news sites, radio and television, to trust them more than social media, stressing that the candidate who depends on the celebrities of social communication in publishing his propaganda on the " Media »will not have great credibility among the voters, because it will rely on the pioneer of social communication in convincing voters of the electoral program, the role assumed by the candidate himself.
They pointed out that the candidate must enjoy several qualities, most notably culture, and the ability to talk and persuade, to be able to bear the problems of the community groups, and improve its presentation in the «parliament», and discusses the government around them, and contribute to the discussion of laws and decisions of interest to citizens.
"Publicity through traditional media and social networking platforms is useful in itself, because it is intended to reach the electorate, so it is not problematic to use either or both means to achieve a specific electoral objective, namely to define the electoral program," said Salah al-Emadi. , And convince the voters, to support the candidate, and gain electoral votes ».
He added that the real challenge for the candidate himself is to convince the voter of his program to win a vote, but this will not happen if the candidate relied on the celebrities of the «Social Media» marketing for him, in this case, who succeeded in persuasion is the pioneer of social communication, and not the candidate, The latter needs to resort to the traditional media from newspapers, news sites, radio and television to meet the masses through it, in addition to the need to meet them directly through the various councils in the emirate of the candidate, to discuss with them about his program.
Al-Emadi said that the easiest way to campaign is social networking platforms, but it is not more confident than other media.
Fatima Ahli stressed that the candidate who relies on social networking platforms alone will not reach all the voters in the emirate in which she is running. But she needs a media outlet that reaches every home and can be watched by everyone, whether educated or not. .
She pointed out that the "Media Media" made celebrities because of their ideas and topics are not serious, so it is not reasonable to adopt the candidate who sees himself the ability to represent the people in the Federal National Council on these people to market his program, and the definition of voters.
"The traditional media (newspapers, radio and television) have a higher level of credibility than social media, although the latter is useful in reaching everyone everywhere," said Dr. Ghanim Kashwani, a researcher at the University of New York-Abu Dhabi. And the celebrities of social networking to campaign for them, because the candidate is supposed to be a message, and has confidence in himself, so must be the publicity itself or resort to the media to show the citizens on the electoral program ».
"Some social networking celebrities are primarily interested in making money. They produce commercial videos for commercial purposes, not to deliver a particular message, so the candidate loses significantly if he resorts to this kind of publicity."
"No one denies the importance of the communication channels, especially the digital ones today in the design and launching of election campaigns, but in my opinion before talking about the quality of the communication channels used by the candidate, the most important point is," said Ezzat Suleiman, a member of the FNC. To design its electoral program and determine the goals it wishes to achieve to serve the nation and the citizen, especially the surrounding community, and then decide on the quality of the channels, whether printed or audible or visible ».
She added: "Electoral propaganda aims to attract the interest of voters and gain their confidence and votes, and I see that confidence is not only achieved during the campaign season, but it is a previous balance resulting from the way the candidate dealt with the environment and its role in the community before the election, and therefore the media campaign extension and translation of what it is .
"It is not best to use the term social networking celebrities, but the influencers; because not all celebrities are influential, and certainly the use of influencers is like putting a media campaign on a television station within the most watched and more, but the winning card itself, not just its channels."
timetable
The National Committee for the Elections of the Federal National Council has set the timetable for the elections in its 17th legislative term. The schedule includes the announcement of the opening of the candidacy and the candidacy centers starting on August 7, and the date of registration of candidates in the electoral centers on 18 August for five days. The Committee will announce the initial lists of candidates on 25 August, followed by the three-day application period. On 1 September, the Committee will announce its response to the objections, announce the list of final candidates on September 3, .
Candidates 'campaign runs on September 8 and the deadline for the candidates' withdrawal will be September 15, and the voting period will be outside the state on September 22 and 23.
The early voting shall be held from the first to the third of October, and the main vote shall be the announcement of the results of the preliminary counting on the fifth of the same month.
The appeal period begins the following day, and lasts for two days. The committee responds to the appeals on October 9th and 10th. Final lists of the winners will be announced on October 13th in the absence of supplementary elections.