The Center confirmed that it has succeeded in confronting the threat of extremism through innovative strategies based on the dismantling and marginalization of radical ideologies, replacing it with positive and humanistic attitudes, and its role in contributing effectively to dispelling the misconceptions of extremists by spreading the correct concepts and positive messages .
He pointed out that during the past four years, an interactive electronic environment has been created, which is the largest scientific method in the promotion of the medium and the values of tolerance and humanity and the meanings of human communication high-end, based on acquaintance and peaceful handling.
"The number of followers across our various platforms has reached seven million people from 83 countries, whose languages, cultures, religious and ethnic affiliations differed and agreed on the need to combat extremism," he said in his recent tweets on his four-year-old Twitter account. Praising their positive reactions, comments and opinions.
The Center stressed that the digital war is based on several elements, the most important of which is a correct reading of reality, the power of the idea, the credibility of the information, the appropriate timing, the effective presentation and the measuring of the impact, which are "right" elements for building its digital campaigns.
He pointed out that he has taken the policy of launching proactive and interactive campaigns, in addition to instantaneous campaigns, according to a methodology for producing a diverse content that takes into account the different segments of followers. Since its establishment, the center has launched 40 proactive campaigns and hundreds of interactive campaigns.
On July 8, 2015, the UAE, in cooperation with the United States of America, launched the "Sawab" Center for Digital Communication to support the efforts of the international coalition against "ideological" urging that extremist groups seek to recruit followers and supporters by using encrypted media And unencrypted, which provide an appropriate environment to isolate the target and the recruitment of their own, hence the importance of the role played by «right».
He stressed that "confronting extremist groups is a duty of all members of society, in all its different parts, because extremism is aimed at all without exception." He called on individuals to participate in confronting the ideas and groups that target our security and safety by deviant thought that generates only destruction.
He pointed out that he fought intellectual wars against organizations, aimed at removing the false media aura that terrorist organizations seek to manufacture, and highlighting the positive alternatives, stressing the continuation of the same approach to defeat the terrorist thought.