Analysts say that users in Europe and Google and Huawei are the biggest losers in the US trade war with China and its recent consequences of halting US companies' cooperation with Huawei.

Huawei's users in China do not use the Google store, and Huawei's devices are banned in the US market, making the most affected by this action users in the world, especially the Europeans.

Analysts say China's Huawei, which suffers from US sanctions, could see shipments fall by a quarter this year and face the prospect of its smartphones disappearing from international markets.

An analysis by Phpone Research and Analysis predicts shipments of smart phones to Huawei, the world's second-largest smart phone company, will shrink by between 4 and 24 percent in 2019 if the US ban continues.

"Huawei may be wiped out of the smartphone market in Western Europe next year if you lose access to Google," said Linda Sui, strategist strategist at Smartech Analitex.

Sui expects Huawei's phone shipments to fall another 23 percent next year, but believes the company can survive because of the sheer volume of the Chinese market.

Huawei accounts for 30 percent of the European market, according to IDC. The company shipped 208 million phones last year, half of them to overseas markets. Europe is the most important market for its smartphones.

"Huawei will probably need to lay off thousands of people and disappear as a global player for some time," said Stuart Randall, who tracks the chip industry at Interalink Consulting in Shanghai.

Analysts said potential buyers of Huawei's phones would probably be switching to high-end Samsung and Apple devices, or buying mid-range phones from local rivals Ubu and Vivu.

Huawei may be eliminated from the smart phone market in Western Europe next year if lost access to Google (Reuters)

Google is not better off
Research firm Nomra Insent estimated Google's loss due to its decision to stop cooperating with Huawei about $ 425 million in annual revenue.

The company says Google's withdrawal of Huawei's hardware will deprive Google of up to 30 percent of all transactions.

Instent puts the total potential range of sales lost from the Google store between $ 375 million and $ 425 million.

The current Huawei users are estimated at around 500 million smartphone users worldwide, but 52% of them are in China, where Google Play is unavailable.

Therefore, according to estimates of Instent Google will lose sales of its stores in Europe and Asia (excluding China), where they benefit from today's application sales.

Google has made $ 7 billion of Google Play's global sales in 2018, according to estimates by Hu Jintao's stake in Huawei at $ 388 million.

Europe is the biggest driver of revenue, with Google making $ 190 million of Google Play sales on Huawei devices last year.

While Huawei's users in Asia (excluding China) contributed about $ 137 million in Google's store sales, according to the report.

For Google, which has raised more than $ 130 billion in revenue in 2018, Wembos Securities CEO Dan Evans says the future losses are a "double error" for the technology giant, and the final consequences could be worse.