Abdullah Ghoneim - Cairo
Since the songs are the most attached to the mind of the recipient, they became the first choice for the advertising companies, and the singers became the most prominent stars of advertising, especially the Arab telecommunications companies that adopted songs marketing means this season, has succeeded in delivering its message through advertising?
My city .. Standard is not the optimal mediator
Who hears the words "Madinaty" sung by the singer Asala filling her lungs and a blatant performance that is believed to sing for a city facing war or a major humanitarian cause such as liberating Jerusalem or a Syrian city under bombardment and may be disappointed when he hears accompanied by video clips of a luxury residential complex in the propaganda of the " My City "adjacent to Cairo.
The words written by the poet Amir Taima for the purpose of marketing a residential complex that is supposed to combine beauty and warmth and sun to flirt with the dreams of the target audience, deviated from the purpose of propaganda, because it is in Arabic language is clear and directed to the audience of the new bourgeoisie who prefer to speak English in Arabic, Mustafa to match the words, and escalated authentic tones in the cheers of "Madinaty Madinaty" to receive a reaction sarcastic instead of receiving his message propaganda.
Religion is full of morality
Following Zain's announcement of the "Zain" telecast last Ramadan, which sparked controversy through social media, Zain used the same staff that produced her last song to produce her song "Religion is Perfect" discussing issues that accept others. And religious fanaticism, in simple words written by Kuwaiti Heba Mashary Hamada, and her melody by Kuwaiti Bashar al-Shatti, who had obvious difficulties in composing the sentences of the long song in the form of Operetta.
The song was written in order to accommodate the children to train them to accept the other, and based their perceptions on two children: one of them was born to a Muslim family and the other Christian, in one day and will grow together, until the division between them to differ their religion, followed by the singers Shirin Abdel Wahab and Najwa Karam, In a uniform fashion, the first represents a group of Sufi and other Church leaders, with a dictionary that is defined by words such as "Muslim, Church, Christian, Mosque, Sectarian, sect."
All these visual and linguistic sequences limited the differences between Muslims and Christians only, and any other difference was taken into account. This morality can be justified by the fact that the song came after several incidents involving churches and mosques, but the ethics of religion do not distinguish between religion and other. The ethics that the poem is supposed to discuss recognize the human being only without regard to his religion, but by limiting its words and elements to Christians and Muslims, .
Bank of Egypt .. Historic and new publicity
The announcement of Bank Misr is a song written by the poet Amir Taima, a historical propaganda that does not raise any new, no new services offered by the bank, or development of banking transactions, but its purpose is only to mourn the bank's long history, the first Egyptian banks with Egyptian capital, One hundred years on 13 April 2020.
To confirm the historical sense, the director used a rare song by musician Mohamed Abdel Wahab to sing in the anniversary of the founding of the bank in 1935, in which Abdel Wahab said: "O son of Egypt, you have a statue in the hearts of Egypt." Ta'ima takes a key word to make his song "Son of Egypt against the Fracture".
In its long history, the bank has achieved losses as well. The video clip expressed the images of small defeats and minor victories achieved by ordinary Egyptian people, with scenes of the Egyptian tourist attractions from the sky, and a scene of Talaat Harb, the bank's founder, in a rare moment of daily congestion.
In simple words, "I am the son of Egypt, I am against the broken heart of the eagle and the hard horse," came at the end like any ordinary national propaganda song for a government bank that develops its banking transactions slowly, like last year's announcement without any new but attractive visual sequence.
Facebook Facebook logo Keep me logged in Amr Diab
Life is noisy and staggering, and family members rarely meet at one table until Ramadan comes with the dates of their specific meals.
Pepsi launched the song "Yalla Nekml Lemtna" in 2014, and the same idea Vodafone Egypt launched the song "Collect Habibibk" in the current season, but Amr Diab is the one who will gather his loved ones, friends of his childhood and adolescence in Port Said, and companions of his journey from the beginning in the casinos Al Haram Street, in order to achieve his full film experience in Ice Cream in Gleem, in a video clip that appears as if it were an advertisement for a series that embodies the story of his life that has been announced over the past years about the start of his installation.
The story of the life of this star standing in front of an audience fills a stadium, and recollects his memories and visits his loved ones in his hometown and his teenage city, and gathers his companions around the breakfast table and at the evening and even the table of Suhur, with a visual follow-up of the scenes of his childhood and childhood, using representatives like him and photographs from an album picture.
Vodafone did not appear during the video except through its brand at the beginning and end of the song, and the word "Vodafone Harkab Al-Farid" by Amr Diab's voice at the end of the announcement, without announcing any offers from the company. The rest of the song was limited to Amr Diab and Habaybeh; To wait for the official announcement of the series "plateau" soon, especially after the song has achieved more than 21 million viewers since the launch of the first days of Ramadan.
The strongest "kart" in Egypt .. stronger than Vandam
In February 2018, Etisalat introduced the "Strongest Card in Egypt" offers with additional shipments and free minutes. It resumes the same service for the next year in a row with the same name as "The Strongest Card in Egypt" Any "card" on his opponent.
In order to reintroduce the same offers, the company used the concept of competitiveness embodied by the Belgian actor Jean-Claude Vandam, with his famous dance, muscular muscles and long history of motion films, to challenge the most powerful cartoon in Egypt in a dual video clip, .
With the song "Dialog", and the battles between Ramadan and Vandam, no one wins, the propaganda campaign ends with "talk" through its mobile network, advertising offers and prizes, the song / ad achieves its marketing purpose and achieves over 13 million views.
Big difference .. in the views too
But Orange chose the songs of Nancy Ajram and Tamer Hosni, with their content and pleasant features, to sing about nice positive thoughts such as helping others, compliments, good words and other positive ideas blended with adult kindness.
With visual sequences of fictional life dominated by colors, smiles and dances, simple kindness seems to have made a big difference, which is what the company offers at the end of its ad song; a nice offer to double the balance to make a "big difference."
The famous two-sided song did not achieve what viewers' favorite songs had achieved, but it has seen moderate views of a million viewers a day, capturing more than five million since the announcement of the first day of Ramadan.