Intellectuals and their living conditions .. Are the utopers are the future of culture?

Imran Abdullah

Culture workers, whether writers, writers, poets or even journalists, know the difficulty of securing living conditions in an increasingly difficult world. While some strive to secure their lives from other sources far from their limited cultural domain, many say that "culture does not earn Living "and ideas do not receive adequate money these days.

This conviction has the approval of most cultural workers, but it is not very accurate. There are very lucrative areas in the field of culture and ideas, including writing for cinema, writing fiction and novels with high sales.

However, a recent report shows that the writer's average income is so low that it requires that the book is now supported by someone else. It takes no more than a tour of the pages of authors, writers and poets on social pages to see their permanent grievance that "ideas and culture do not Bring money ".

But Scottish academic Matthew McIver does not agree with this prevailing conviction, saying that ideas generate a lot of money and become lucrative when presented in the right way on the right medium, and exemplifies the video clips and cultural podcasts produced well on the YouTube video platform, Often making it a wonderful mix of money and ideas, even in difficult areas and not as much followed by philosophy as the young academic.

"People think that people do not really care about ideas. People are really interested and can pay for what they care about, but the producers of ideas are those who can not sell their ideas to the public in a proper and appropriate way to make them popular and profitable, His page is on the Mediam site.

Although some are "selling ideas" already, like many bloggers who broadcast on the Internet and get a lot of viewers and more profits, these are "Utopians" who summarize their subjects cultural and scientific topics and provide them in a simplified way to a large audience already has great views.

Among them is the philosopher and cultural critic Slavoj Jiejic, who descends from Slovenia in Eastern Europe, who presents "an example of a very influential continental philosopher," according to McIver. He blends professionally between the two highly specialized and popular cultures, which are easy to analyze in contemporary life, art or politics. With huge numbers and shows that there is a real "market" for ideas.

Like Gijek, there is the Canadian psychologist Gordon Peterson, whose books - though philosophical - are known for their millions of readers, making them top sales. But the most important question, of course, is whether there is a market for good ideas and whether all the money goes to something A real cultural value rather than a trivial and culturally unfavorable content?

Why do intellectuals suffer?
The answer seems surprising, as if there is a vacuum in the market of ideas has not filled intellectuals yet, or that there is a gap that is not filled by all this momentum of intellectual and cultural works traded in various media and means.

McIver believes that the real answer is what intellectual elites call it, the belief that real ideas are not something of mass appeal, and that philosophy and literature are specialized products produced by the few intellectuals for the few readers.

It is ironic that this is what makes the Utopians very successful. They are not caught up in this idea when they produce their ideas. They have already produced ideas and a great cultural content for a specialized and non-specialized audience. They seem to be the closest to realizing that ideas are already very attractive. "With great success.

While world-class novels such as the works of Dostoevsky in the nineteenth century were available and discussed with a large audience and already achieved significant commercial gains, and published chains in all magazines on time and read by many who can read with ease, things seem to have changed later with the increasing "modernization" and transformation Culture for workmanship and profession requires careful specialization, which made culture and art elusive for the public and need education and specialization.

If you find this article persuasive, here are some tips for a profitable cultural work:

The experience of others
At first, a new mindset was taken. It is businesslike and you have to have a new competitive advantage because the book is as large as you know.

Whether you are a writer, an author, or a Utopar, you have to take business dimensions into consideration and treat it as a business in one way or another, and you can read topics about marketing the content to benefit you.

Making money is a book or YouTube. You mean you sell something, be it a book, an idea, an article or a content. Like all the writers, you often do not like the word "sell." But if you want to make your career sustainable, Also, including interest in copyright, advertising and marketing.

The second advice to experts is to learn your cultural craft as a professional job that earns income. This involves knowing the skills required and developing them to succeed, and studying successful experiences to make your own path.

It is important for every writer to identify your audience well, there is an audience on the Internet and in the market, and everything you think you write or offer there are people who want to read it and others want to buy what it produces.

Once you've identified your audience, "create the audience" and alert them to new content you provide and need, you can create a blog or a website for your business, use social media to market it and become known, and it takes some time, but it works!

If you can create effective content, you should create an association of fans to help you present, present, and address your audience. If successful, you'll have a machine that "prints money for years or even decades in the future," says John Murrow in his article on content marketing.

What is useful to cultural activists is the realization that there is an exciting development already going on. Instead of criticizing the audience that does not care about serious culture, the opportunities offered by platforms and technologies such as YouTube and podcasts, which promise a new path, can be exploited away from the traditional spaces of traditional cultural elites .

The new platforms are also less elitist and more open to all. It is possible to return to the time of Dostoevsky and the "modern elitism" when culture was a work that contributes to everyone's industry and also addresses large segments. Although production of this type is likely to be inferior in some respects, Foreshadowing new patterns of thinking that might attract a new audience as well.

Despite the prevailing picture of the Internet, it destroys culture, holds new opportunities for intellectuals to use the Internet to make money, and promises to sustain cultural production, which suffers greatly from economic concerns. Cultural activity can also be popular and profitable.