Apple's new concept TV streaming and news business finally unveiled.

Tim Cook, CEO of Apple, said Tuesday that Apple's "Special Event" at Steve Jobs' theater in Cupertino, Calif., Will bring a new TV streaming service, TV Plus, (+) ', Bundled news and magazine subscription service' News Plus', subscribed game service 'Apple Arcade' and Goldman Sachs.

This is the first time Apple has opened such a big event for digital service upgrades, not hardware like the new unpacked iPhone.

Some IT media expressed the dramatic turnaround of the event in 2011 after eight years since the death of Apple founder Steve Jobs.

Apple's new service business is seen as a turning point in the business paradigm to overcome the decline in iPhone sales in the global market represented by China shock.

Apple's strategy is to make the digital subscription business a next-generation growth engine.

◇ Netflix declared all war ... Streaming Market 'Spring and Autumn Nation' First, Apple TV Plus was announced under a business strategy of using 1.4 billion Apple devices worldwide, including iPhone, iPad, Mac, and Apple TV app devices, as an extensive network.

Devices that are linked to Apple TV apps include smart TVs from Samsung, LG and Sony.

"TV Plus will be a great storytelling," Cook said.

Unlike the previous Apple events, which were mostly held by engineers, the celebrated TV and Hollywood stars appeared at the event.

Director Steven Spielberg says he will direct an SF show called "Amazing Stories" inspired by his father's story.

Jennifer Aniston and Reese Witherspoon are on TV series 'Morning Show'.

Jason Momo, the movie 'Aquaman', was cast in the series 'Sea' to fight against the virus.

Oprah Winfrey, the queen of the talk show that contracted with Apple, came last. Winfrey promised to appear in two documentaries after Apple hugged Cook.

This is Apple's own "original series" that will be against Netflix.

Apple TV Plus is also available in Roku and Amazon Fire TV. It is a strategy of breaking down the wall to the competitor platform.

Cook declared, "Worldwide streaming service without ads will start this fall."

Apple is known to invest $ 1 billion annually in TV Plus. This is less than Netflix · HBO's investment.

In the US broadcast industry, Apple TV Plus is paying attention to whether it will be a challenge to respond to Netflix's binge watching.

Netflix is ​​the world's largest video streaming company with 133 million subscribers.

As Netflix has dominated the market, Apple has also come out with a view that it will fight for second place with Disney, Amazon and AT & T.

"Apple's entry is too late, Netflix has already set the benchmark in this market," said Paul Burna, an e-marketer analyst.

Last year, the global streaming service market reached $ 42.6 billion, the first time in history that global movie box office sales totaled $ 41.1 billion.

The streaming market is anticipated to be a fierce competition between Netflix, Hulu, Disney and AT & T as the media industry is changing due to the acquisition of Disney's 21st Century Fox and AT & T's acquisition of Time Warner.

This is where Apple is all over.

◇ Partnership with Goldman Sachs, Apple Card without annual fee

Cook also presented a bundled newspaper and magazine digital subscription service, News Plus, covering more than 300 magazines including National Geographic, People, Billboard, and New Yorker, and major newspapers including the Wall Street Journal and the LA Times.

Apple has announced that it will offer $ 8,000 a year subscription service for $ 9.99 a month, if taken offline.

We have also introduced an Apple card made from elaborate laser molding of titanium material.

Apple has introduced Goldman Sachs, a MasterCard-affiliated, AppleMap-enabled card that is fully mobile-capable.

There is no annual fee and 2% cash back (benefit of returning a certain amount at the time of payment) is applied.

Apple said it plans to make it available for public transportation in New York and Chicago this year, and will expand Apple's use of it to 40 countries by the end of the year.

In addition, Apple Arcade has also launched a new game subscription service.

Apple's total revenue ($ 265.6 billion) last year accounted for only 14 percent ($ 37.1 billion) in services such as streaming, but it is said that it will increase the proportion of hardware sales to services after this announcement.

(yunhap news)