[HIGHLIGHTS] Will Google search become paid after it is supported by artificial intelligence?

Google may begin charging fees for search results that rely on generative artificial intelligence tools, according to a new report. Imposing a paid subscription on any part of the search engine is a new idea and will be the first of its kind for Google.

According to the proposed plan, traditional Google search, which does not rely on artificial intelligence, will remain free. But advertising revenues, which reached $175 billion last year, may not be enough to cover the high costs required by AI-powered research.