Watching cleaning videos creates a sense of well-being and may relieve symptoms of anxiety (Pixels) Scientists explain the high demand for watching these clips as leading to a feeling of comfort similar to the feeling resulting from exposure to a phenomenon known as “ASMR” or “Autonomous Sensory Meridian Response” The term refers to a type of reaction that occurs when exposed to certain audible or visual stimuli, and resembles a tingling sensation that starts from the scalp, passes through the back of the neck, and reaches the spine.