[HIGHLIGHTS] What inspiration has Messi’s arrival in Hong Kong triggered by the football craze brought to Hong Kong’s event economy?

Argentinian star Messi will participate in the exhibition match between Inter Miami, where he plays, and the Hong Kong team on the 4th. This is the first time in 10 years that Messi has come to Hong Kong to compete and communicate with local teams.

Hong Kong integrates Chinese and Western cultures and is a capital of international events. Attracting heavyweight stars to hold events and performances in Hong Kong will help consolidate Hong Kong's international characteristics. In the future, we should continue to make good use of the star effect to let more people know about Hong Kong’s reputation as a city of major events.