Wendy's manager announces burger prices could soar during peak hours, then clarifies his remarks. Faced with numerous criticisms which have multiplied on social networks, Kirk Tanner decided to clarify his comments.
Dynamic pricing is not necessarily innovative since it is already used for plane tickets, reservations for show tickets or journeys made by VTC. “Customers will find it unfair and unreasonable to pay more for the same product, they will be angry and leave and never return,” warned John Zhang, professor of marketing at the Wharton business school.