In 1990, only 4% of men used a facial care product, a figure that rose to 2001% in 21. Half recognize that they use facial, hair, hygiene, body and photoprotection care products.

Men's skin is thicker due to testosterone, is more oily (more prone to acne too) and has more collagen and elastin, so wrinkles take longer to arrive. In BAZAR we have developed a very simple basic facial routine with four products very well valued and economical.