Tuzi, the new queen of makeup in China, turned a 72-year-old woman into a young Caucasian princess with blonde hair, blue eyes and glittering eyelids. The incredible transformation broadcast on Douyin, TikTok's Chinese brother, was a success.

Hundreds of thousands of Chinese women of all ages follow live makeup tutorials that Tuzi broadcasts from her studio in Yunnan, in the southwest of the country. In a genuinely sexist society, the idea that looking eternally young has a very close link with professional success remains deeply rooted.