53% of environmental claims used on all types of products give deliberately vague, misleading or unfounded information to consumers. Croatian MEP Biljana Borzan counted more than 1,200 allegations of this type in the EU.
"We are going to leave behind the throwaway culture," added Borzan, when explaining the long reach of the Consumer Empowerment for the Ecological Transition directive. The directive, which received a final push during the Spanish Presidency in the second half of 2023, must receive final approval from the Council.