For several years, a real business of sports shoes has been set up in a community of enthusiasts. Brands play the game of limited editions and rare models, sometimes creating a crowd to get a pair.
The 600 "Air max 95" were sold for 190 euros per pair but can according to some enthusiasts be resold two to five times more expensive. Some enthusiasts take advantage of the "drop" and "raffle" (online draws that allow them to be selected to acquire the right to buy a pair)