[HIGHLIGHTS] The boycott hits the budgets of companies supporting Israel with a "deficit"

The boycott hits the budgets of companies supporting Israel with a "deficit". The international community is closely watching these companies as they navigate the complexities of geopolitical tensions amid the ongoing war in Middle East.

One of the biggest victims of the global boycott is McDonald's, the American fast food giant. KFC and Pizza Hut's sales in the Middle East witnessed a decline during the last quarter of 2023, as KFC's sales fell by 5 percent and pizza Hut's by 3 percent. The famous American coffee chain Starbucks also felt the repercussions of the boycott.