Sustainable tourism: Visa and Barcelona Turisme join forces to promote sustainable practices among restaurants. The restaurant sector is the category where international tourists have spent the most in Barcelona in the last 12 months.
87% of tourists who intend to visit Spain in the coming months see sustainable tourism options as attractive, according to Visa's Global Travel Intentions Study 2023. 33% of visitors would be willing to pay more than 10% additional for more sustainable services, says the Tourism Observatory in Barcelona.