Senior Taiwanese media professionals founded Meihua Media Group in the hope of "friendly exchanges across the Taiwan Strait" The group's operating philosophy includes "cross-strait peace" and "promoting Chinese culture" The former will be launched in December 2023, with politics, cross- strait, international, Taiwanese business, and social news as its main content. The latter was merged by the group at the end of last year and mainly provides information on education, entertainment, art and culture, and life.