NHK: At least six wholesale companies that deal with 100-yen shops have gone bankrupt since 2022. Manager of a company that manufactures kitchen utensils and storage boxes for 100 yen shops.

Company's current focus is on developing value-added products and expanding sales channels to 300 yen shops and other locations. President Sanada: "I'm worried about how long we can stay at 100 yen going forward" "The best part of management's ability to cut back was the accumulation of costs"