Mazu Temple in Meizhou, Fujian welcomes many groups of representatives from Taiwanese temples after the festival. In Taiwan, there are as many as 16 million Mazu believers, accounting for about two-thirds of Taiwan's population.
Mazu culture, with its spiritual connotation of "establishing morality, doing good, and having great love", has become a spiritual link connecting compatriots in Hong Kong, Macao and Taiwan, and overseas Chinese. Lin Mengrong, a Taiwanese professor at the Mazu Cultural Research Institute of Putian University, believes that around the third month of the lunar calendar, Mazu will be invited to return.