Malakoff Humanis mobilizes society to end the isolation of seniors. The Little Brothers of the Poor use this expression to raise awareness and generate a reaction from society.

Since 2021, around 10,000 young people have mobilized, offering nearly 6 million hours of support at home or in establishments for 240,000 elderly people. According to Clémence Delobelle, 80% of young people say they have learned things from working with elders. 70% of seniors feel useful, having a more positive view of youth.