Madagascar's cocoa prices now higher than those of vanilla. The brown bean is now trading above $7,000 per tonne.
On the Big Island, farmers are doing well. The risk is that this rise in cocoa prices will lead to a drop in global consumption of chocolate. The National Cocoa Council must maintain our objective: achieving 100% sustainable cocoa for 100% fine cocoa. The Big Island is the only country in Africa to have all of its production labeled “fine cocoa”.