Lush, founded in 1995, sells two-thirds of dry products to limit plastic containers. The company refuses to accept organic labels or other certifications in its climate transition plan.
The group has no plans to sell shower gels or shampoos in bulk, but customers are encouraged by a small discount to bring back their used jars for recycling. Lush is praised by the websites Ethical Consumer and Bettergoods.org for its early commitment against animal testing. It is criticized for the use of so-called "toxic" chemical ingredients, palm oil derivatives and its lack of credible carbon footprint.