General Secretary Xi Jinping has repeatedly emphasized the need to focus on improving the "four forces" of news and public opinion. In August 2018, the General Secretary clearly stated at the National Propaganda and Ideological Work Conference that “it is necessary to strengthen innovation in communication methods and discourse methods” In October 2022, he pointed out in the report of the 20th National Congress of the Communist Party of China that � “strengthening the construction of the all-media communication system”