[HIGHLIGHTS] Korean media: In this field, China has surpassed the United States to become the number one for the first time!

Korean media: In this field, China has surpassed the United States to become the number one for the first time. In 2023, Koreans’ total overseas direct purchases online will be 6.75 trillion won, an increase of 26.9% over the previous year.

China has shopping platforms such as Alibaba's AliExpress and Pinduoduo's Temu, which have attracted Korean consumers with their price advantages and online promotions. The revenue growth of South Korea's overseas direct purchase market in 2023 will be mainly driven by China.