The 419th winter market in Jokkmokk will be inaugurated on Wednesday. This year's theme is sustainability.

New for this year are, among other things, several loan exhibitions that are inaugurated during the market. The staff is prepared for the onslaught, says Elina Kuhmunen, who is responsible for the winter market. It should preferably be minus 25, I think, that is good, says Roger Rimpi, owner of Samelandsresor, which runs the restaurant hut.