India: fake death of a model for real public health campaign. Poonam Pandey admitted to faking her death on Instagram for a communications campaign to raise awareness of cervical cancer.
A press release announced that she “courageously fought the disease”. Many Internet users castigated the young woman for this manipulation. India accounts for almost a quarter of the world's cervical cancer cases, according to the World Health Organization. The young Indian began her modeling career in 2010 and gained notoriety for her extravagance.