In the Basque Country, tobacconists seek information to sell ammunition. This department was chosen by the Ministry of the Interior for a test, before this possibility is generalized throughout France.

“We have to reinvent ourselves” to attract customers, emphasizes Philippe Coy. Of the 23,000 tobac Conists throughout the national territory, 41% operate in municipalities with less than 3,500 inhabitants. The sale of cigarettes falls each year by 8% at the national level, and by 15 to 18% per year in this border area.