In Brittany, producers of traditional shallots denounce “fake shallots” from abroad. A little-known competition, that of shallots crossed with onions, sold two to four times cheaper.

False shallots make Finistère producers cry. “The consumer can think of buying shallots when he is buying onions", says producer Adrien. The two battles must be fought head-on, that is to say obtaining a PGI with a Red Label, says producer Bernard.