ID Genève has been manufacturing luxury watches from recycled materials for four years. For steel, they recover it from scrap from watch factories and medical equipment manufacturers in the Jura.
For the bracelets, an Italian company is in charge and which manufactures vegetable leather from grape marc but also a British start-up which produces this leather from London parks. The price, on the other hand, is a bit steep: around 4,500 euros per model. They are actually made with algae that dissolves in water and can even be reused as garden fertilizer.