Hong Kong will comprehensively review the "M" brand approval mechanism in the aftermath of Messi's absence. Inter Miami played an exhibition match in Hong Kong on February 4.

Argentine star Messi was absent from the game and refused to speak or interact after the game, causing dissatisfaction among fans. The organizer Tatler Asia withdrew its application for the "m" brand event on the 5th, gave up its HK$16 million in funding, and refunded 50% of the ticket price to the audience.