Chanel in Hollywood, Dior in Mexico City, Gucci paying tribute to skate culture in Seoul, private island in Italy for Vuitton. "Little by little, these collections have become major in our ecosystem," Chanel fashion president Bruno Pavlovsky told AFP.
"When you do a fashion show in Seoul or Shanghai, you see a lot of activity in local shops in the days that follow," Dior said in response to AFP's question. "These shows are also a way to "anchor" the specificity of the house on an international scale," says Dior.