Neil Patel is a prominent figure in the world of digital marketing, search engine optimization (SEO), and online entrepreneurship. Patel sees Gates' famous phrase, "Content is king," has become a thing of the past (social networking sites) Patel believes that there is a new trend that he calls the “Tik Tok effect,” which is very short content that is displayed in the form of slides on Instagram or Tik Tok.
Patel says that algorithms no longer give importance to long or short content, nor to the number and quality of followers.