France bans the names steak, escalope or ham for plant-based products. A new decree published Tuesday by the French government specifies the list of names reserved for animal products.
The text was a long-standing demand from stakeholders in the animal sector, who believe that these terms can create confusion among consumers. Terms “referring to the names of species and groups of animal species, to animal morphology or anatomy” are also prohibited when marketing or promoting a product containing plant proteins.