Up to 2,200 advertisements are sent to each individual every day in the Lyon metro. 118 digital panels will be disconnected this April 1, then removed, i.e.
all of those installed in the metro. The benefit will also be seen on the electricity bill: the annual consumption of all these digital panels is equivalent to that of around fifty households. Thirty tonnes of carbon dioxide emissions will be avoided every year. Opponents of the measure deplore a shortfall: advertising brings in - but not that much - 34 million euros.