Action is the favorite brand of the French, followed by Decathlon and Leroy Merlin, according to the new EY-Partheon barometer. Hard discount is popular with the French.
Faced with inflation, customers have turned to brands which lower prices on the shelves, compared to supermarkets. Find Lionel Gougelot's interview at 6:40 a.m. with Frédéric Fessart, partner at Ey-Parthenon on the occasion of the 2024 study on "The French's favorite brands"