This year coincides with the "Dragon", which has attracted more global attention as a master of Chinese culture. The translation of dragon as loong is not a new invention, but the dragon translation won out during the spread of the word.
In China and many other places deeply influenced by Chinese culture, the dragon is a powerful auspicious animal. It is a symbol of benevolence and strength and forms the same shape as the dragon in the West. The "correct" translation surrounding China and Chinese culture is naturally on the horizon.