Consumption during the Spring Festival in the Year of the Dragon is “hot” as Hong Kong people travel north and their consumption more than triples. The travel economy drives fast food and snacks to grow significantly.
The "Erbin" craze has also driven enthusiasm for bathing in Northeastern specialty projects. Chongqing, Chengdu and Xi'an have become the top three cities with the most active consumption besides Beijing, Shanghai, Guangzhou and Shenzhen. The huge number of returning migratory birds have boosted the local economy.