Coca-Cola fails to meet its expectations and avoids mentioning the impact of the boycott. Shares fell 1.2% during trading yesterday, Tuesday, to $58.8.

The profits of the American company Coca-Cola fell by 3% in the last quarter of 2023 to $1.98 billion, compared to $2 billion in the corresponding quarter in 2022. It is noteworthy that the company, like a number of American companies, faced boycott campaigns in the Middle East and major Islamic countries.